Vimto appointed Matmi to design & deliver the digital elements of its brand strategy.
Our remit included a new teen-oriented site with interactive and viral content, and a social networking strategy to change the perception of the brand in the under 30’s age group.
Our aim was to generate interest, engagement and affinity with the brand, to develop sticky content for improved return rates and drive traffic to the site with the following element:
Website: 725 visits per day / 50% return rate
Game: Over 7.8 million / 7 minutes dwell time
Significant increase in traffic since the advergames were released –
“This company understands how to reach a particular audience and offer a fulfilling online brand experience that wins hearts and minds. We’re very excited about fresh, savvy digital possibilities for Vimto and look forward to breaking new ground with some of the online marketing techniques we use. The whole site has a mischievous, fun feel completely in keeping with Vimto’s heritage and personality.” – Emma Hunt, senior brand manager at Vimto