iconStats1White
2 million plays in 1 month, growing to 6 million in 4 months
iconStats2White
37 years worth of online airtime
iconStats1White
Social Sharing

We developed a hard working piece of digital marketing to raise awareness of Cancer Research’s annual “Run 10K” fundraising events to encourage sign up, and help boost funds raised by people who take part, sponsor runners or make donations. Our viral game took the concept of ‘free running’ where participants run, jump and use gravity-defying acrobatic moves over the city landscape, and players raced against the clock to reach the Run 10K start line.

  • 2 million plays in 1 month, growing to 6 million in 4 months
  • 37 years worth of online airtime
  • Social Sharing

“Last year’s Rooftop Runner game really helped us to raise awareness of Run 10K among an important audience for us, and at a key time – the summer months preceding the Run 10K events. We had no hesitation in asking Matmi to produce a follow-up advergame this year.” – Natasha Dickinson, head of Run 10K at Cancer Research UK.

Interested in our work? Find out more.



* By submitting your information you are agreeing to be contacted by Matmi. You can unsubscribe at any time by following the unsubscribe link within any of our newsletter emails.