Philips were launching its Sonicare brush for kids and were prompted to rethink its promotion in a child / parent-friendly way.

19 million+ engagements
1 in 4 people revisited product
Average playtime of 7 minutes

There was a significant in awareness of the portfolio as you expect for a game that was played over 19 million times, with an average play time of 7 minutes and 25 % of users revisiting for repeat play.

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