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Our brief was to create a cross platform product that supported Nivea’s sponsorship of ITV’s “This Morning” show online, in an non-interruptive participatory way. We created a simple, rewarding game that encouraged further online interaction for players via Facebook Connect, Twitter and email and was a resounding success.

  • 400,000 plays in the first 2 months
  • Avge 8.2 minutes spent with the product
  • 10% click-thru to the Nivea.co.uk website
  • 85,000+ registrations via the leaderboard – and counting.
  • 1000s of players on Facebook

 

Interested in our work? Find out more.



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