The brief was to develop an app to give users a taster of the virtual reality experience and to generate some buzz ahead of the launch of the new ride.

Problem

The brief was to develop an app to give users a taster of the virtual reality experience and to generate some buzz ahead of the launch of the new ride.

Features

The game takes users through portals, to discover three areas of the solar system; a new ice planet, the fires of a hot lava planet and the vastness of deep space. Players swoop beneath space debris, dodge rocky landscapes and swerve around icy obstacles, it’s a competition to see who can venture the furthest into the far reaches of space.
The game also taps into players’ competitive side with the ability to sign in with Facebook. Once signed in players will see location markers showing where their friends have reached, notifying them when friends fly past.
Complementing the ride’s theme of virtual reality, the app also boasts an augmented reality scanner, which gamers can use to reveal exciting content, both in the resort and off.

The ride opened in March 2016 and we’re currently in the process collecting all the data and gauging the impact of the app. Many users have already made use of the Augmented Reality and social features, won some of the awesome prizes on offer, and flown an estimated 250,000 intergalactic kilometres! We’re excited to find out the full results.

Solution

Matmi created an intergalactic endless runner with social and augmented reality features, as well as giving gamers the opportunity to ‘spin-to-win’ awesome prizes which includes a Pair of VIP tickets to the Alton Towers Resort.
Check out the game trailer below.

Concept Art Concept Art

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