The brief was to develop an app to give users a taster of the virtual reality experience and to generate some buzz ahead of the launch of the new ride.

The ride opened in March 2016 and we’re currently in the process collecting all the data and gauging the impact of the app. Many users have already made use of the Augmented Reality and social features, won some of the awesome prizes on offer, and flown an estimated 250,000 intergalactic kilometres! We’re excited to find out the full results.

Concept Art Concept Art

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