Mini Babybel UK wanted to communicate to their audience globally and boost sales.

Problem

The product has a predominantly young audience who are largely uninterested in product information and health education  – Mini Babybel UK also recognised that the product packaging needed to be more appealing to children.

Features

  • Capturing the undivided attention of a younger audience.
  • Communicating a health and nutrition message to an uninterested age group.
  • Delivering brand growth through multi channel advertising.
  • Using multi channel advertising to drive consumer from TV to mobile media.
  • Measurable results through content participation.
  • Achieve a campaign reach that media can’t buy.
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250k+ engagements
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2 x average revisits
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Average engagement time of 3 minutes

Not only was it successful in gaining  a high reach of 250k+ engagements – but people spent an average engagement time of 3 minutes with the product and revisited more than twice.

Solution

Addressing the rise of modern media techniques to create a campaign that connected the dots and maximised the impact of owned, earned and bought media. This included:

Mobile game – earned
Product packaging  -owned
TV advertising – bought

Using proprietary IP, we developed a content platform incorporating “Babybel Bowling Buddies” characters that would capture the interest of a younger audience and engage the whole family. The characters were printed on packaging and brought to life with the latest AR techniques to connect the brand’s family-friendly appeal in both the physical & digital world.

Check out the trailer below –

 

Concept Art Concept Art Concept Art

Interested in our work? Find out more.



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