Assurant Crew

Assurant Solutions

Creed Comms asked us to develop a digital component for their client, Assurant Solutions.

The Assurant Crew recruitment campaign was created to show the different types of people who work at Assurant. Using existing engaging video content, together we came up with the idea of using augmented reality to interact with the campaign. By scanning the posters, the character video is revealed and you’re encouraged to find the character you most identify with and then apply for a job.

iconGenericYellow Available for iOS and Android

Mementos of Closeness


Our brief was to create a cross platform product that supported Nivea’s sponsorship of ITV’s “This Morning” show online, in an non-interruptive participatory way. We created a simple, rewarding game that encouraged further online interaction for players via Facebook Connect, Twitter and email and was a resounding success.

iconStats1Yellow 400,000 engagements in 2 months
iconStats2Yellow 85,000+ registrations via the leaderboard
iconDwellYellow Average 8.2 minutes spent

Vimto Campaign


Vimto appointed Matmi to design & deliver the digital elements of its brand strategy. Our remit included a new site with interactive and viral content, and a social networking strategy to change the perception of the brand in the under 30’s age group. Our aim was to generate interest, engagement and affinity with the brand, to develop sticky content for improved return rates and drive traffic to the site and we succeeded!

iconStats1Yellow 725 visits per day / 50% return rate
iconUsersYellow Over 7.8 million with 12k plays per week
iconUniqueUserYellow Website - Game - Competition - UGC - Social Sharing

Rooftop Runner

Cancer Research

We developed a hard working piece of digital marketing to raise awareness of Cancer Research’s annual “Run 10K” fundraising events to encourage sign up, and help boost funds raised by people who take part, sponsor runners or make donations. Our viral game took the concept of ‘free running’ where participants run, jump and use gravity-defying acrobatic moves over the city landscape, and players raced against the clock to reach the Run 10K start line.

iconDownloadsYellow 2 million engagments in 1 month
iconUsersYellow Social integration
iconStats1Yellow 37 years worth of online airtime