Babybel Buddies Bowling

The Brief

Mini Babybel enlisted Matmi to develop a game aimed at driving brand expansion through diverse advertising channels and attaining a campaign reach unattainable by other forms of media purchasing.

Our Solution

Using proprietary IP, we developed a content platform incorporating Babybel Bowling Buddies characters that would capture the interest of a younger audience and engage the whole family. The characters were printed on packaging and brought to life with the latest AR techniques to connect the brand’s family-friendly appeal in both the physical & digital world.