We’ve all been there, you’re trawling through rails and rails of clothes, nothing takes your fancy, and then you see it – the dress! Time stands still and all your troubles fade away… Okay not really but you do feel mildly relieved. Until you realise they stock every single size but yours!
As far as first world problems go, it’s a bummer, but is it really worth investing time, money and technology in rectifying it? High street fashion retailer Zara certainly think so. They have just announced that they will be using RFID tags to track every item of clothing in their store, from when it leaves the factory up until it is purchased. This will allow popular items to be restocked much quicker as they will have real-time visibility of their inventory.
We’ve talked quite a bit about the uses of RFID (Radio Frequency Identification) lately and how it can be used for great things, but we are also very aware of what springs to mind for a lot of people when they hear talks of tracking. It’s a pretty creepy thought. That being said, if the consumer knows they are going to benefit from the way Zara are using this technology I predict they could soon be won over. Zara owner Inditex has also addressed privacy concerns by confirming that the Sensormatic dual technology RFID/Acousto-Magnetic hard tags will be removed with detachers at the point of sale thus making the chip inoperative as soon as the purchase is made, so let’s just hope the staff are thorough with removing the tags!
All in all this is a very positive move towards the digital high street that our CEO has been so outspoken about over the last year. It’s no secret that retailers are losing out to customers shopping online, but with the help of technology like RFID and iBeacon, we could soon see a whole new, engaging high street experience.