New industry data from the IMRG Capgemini Quarterly Benchmarking report has revealed that 52 per cent of visits to UK retail sites now come from mobile devices.
This is the first time ever that mobile channels have occupied more than half of site visits and further illustrates the extraordinary growth that mobile has experienced in recent years.
The report also found that 36 per cent of online sales in the UK are completed on a smartphone or tablet and, of the £24.2bn spent online between May and July 2014, £8.7bn came via mobile devices.
Tina Spooner, chief information officer at IMRG, said; “With over half of all e-retail traffic now coming via smartphones and tablet devices, the latest Quarterly Benchmarking results reveal a huge landmark in the growth of mobile commerce.”
“Considering that as recently as 2010 mobile visits to e-retail sites accounted for less than 3 per cent of traffic, this latest milestone represents staggering growth of 2,000 per cent over the past four years.”
We knew it was going to happen, and mobile is only going to continue taking over. But how can retailers adapt? We wrote an article about that here.