It’s no secret that we love all things Augmented Reality here at Matmi! We first catapulted in to the world of AR with The Smiler game for Alton Towers, and since then we are always looking for new and innovative ways to use this fascinating technology to help give brands the recognition they desire.
So how can you use AR to promote your brand? First of all, you don’t have to be Pepsi to do cool things like this; we even made an AR app for a heritage railway line! Check out the AR features in Heritage Hunter below.
So here’s a few shout outs to existing AR pioneers and some new suggestions to get you thinking!
Let’s start with the online shoppers. Research has found that 67.45% of online shopping carts are abandoned. But why? It could be down to that last minute doubt about whether you really like the product enough to spend the cash. If only you could really see it for yourself. That’s where IKEA have totally nailed it, their IKEA Catalog app lets you place selected furniture in your own room with the help of 3D and Augmented Reality!
Another great way of using AR to attract shoppers on the high street could be to have an AR point hidden somewhere in the store, and give customers a discount if they can find it and scan the code. By moving the point each night it would create a competition element to shopping and therefore increase footfall. We’ve talked a lot about the ‘Phygital high street’ recently, you can read more here.
Virgin have set a great example for the leisure industry with their Virgin Holidays Augmented Reality app where you can use the ‘Mojo Lense’ to view exclusive hidden virtual content and offers throughout their stores. Similarly, Thomson Cruises have launched an AR brochure through the Aurasma app, after finding that 18% of customers book holidays using a tablet or smart phone. So by allowing people to see hidden footage and unlock content they are engaging with the holiday before it is even booked. Clever, huh?
Manchester City were ahead of the curve when they brought out their AR app in 2011 which gave fans the chance to have a clip of them celebrating with the FA Cup. Taking inspiration from this, football clubs going forward could interact with fans using their match programmes at half time, using competition mechanics to increase club shop sales and ticket sales.
So now you see, Augmented Reality can really be used in A LOT of ways. and if you haven’t already it’s probably time you jump on the bandwagon. “But how?!” we hear you cry. Well that’s where we come in! Just email firstname.lastname@example.org or call 01625 560771 to speak to one of our trusty AR experts.