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The Power of Play

The world without play is a world without purpose. I realised at the beginning of the millennium that I could change the way advertising works by using  the power of play. Advertising had become dull and the Internet was a new frontier but as there was so much stuff to look at, it became too…

Advergames Are Not Making Your Children Fat: You Are!

In last night’s episode of Channel 4 Dispatches, the digital industry got a kicking for marketing unhealthy foods to children through advergames.