Amongst all the AAA titles we sometimes forget about the little guys, the people that start off small and grow to flourish into something much bigger.
It is a well known fact that we take them for granted. Just think back to the the last time you downloaded a game on your phone or decided to try out a free game. We have all been there – however the the market is so large that many indie developers fail to get noticed and actually find it much harder to build up a fan base.
In light of this we decided to speak to Jake Birkett from Grey Alien Games who could be considered an expert in the “casual games” market. Jake, who has also founded Full Indie in both Canada and the UK (An indie meetup / hangout for indie devs), also has years of experience in this field So basically he knows what he is talking about.
As mentioned before the market is massive, with many business models and developers offering a wide variety of games on a silver platter.
Many of these models have now changed into what Jake and many would refer to as, “free to play/F2P/freemium/evil “. These models attract people in with the supposedly free features then lure people to hand over their money in an attempt to make them somehow better off within the game. Does this mean the market is in dismay? No not necessarily, but it does show how much it has changed and how people are more willing to spend their money to progress within a game.
A look into Casual Indie Games with my dev friend, Jake Birkett of Grey Alien Games.