The world without play is a world without purpose. I realised at the beginning of the millennium that I could change the way advertising works by using the power of play. Advertising had become dull and the Internet was a new frontier but as there was so much stuff to look at, it became too…
As Christmas edges closer and closer, we’re celebrating at Matmi Towers with the first of several festive-themed titles. The Babybel Buddies, who first made their debut back in October in the Babybel Buddies Bowling Halloween edition, are now all rugged up and ready for the icy blasts of winter in this Christmas themed update. You…
In last night’s episode of Channel 4 Dispatches, the digital industry got a kicking for marketing unhealthy foods to children through advergames.
Here at Matmi we don’t like to let our fantastic work be forgotten, so lets take a look back at the digital campaign we produced for Vimto in 2007.
Vimto appointed Matmi to design & deliver the digital elements of its brand strategy. The objectives were:
To create new teen-oriented site with interactive and viral content,
To create a social networking strategy to change the perception of the brand in the under 30’s age group.
We created a branded advergame called “Lilly Allen in: Escape the fear” featuring a free play of the album’s debut, and released it six weeks before the single was available to buy. The artist’s appeal ensured a rapid spread of the game online, snaring fans and gamers alike.