Publicis Dublin | Blue September
Men’s cancer awareness charity Blue September approached Publicis Dublin and Matmi to create a product that would help raise funds and awareness. They didn’t want to simply ask people to donate, they wanted to engage people with a fun and challenging game, with the end goal (pun intended) of getting lots of donations.
Rollabear was designed, created and developed in-house at Matmi, and is an example of the proprietary IP we develop that helps us bring products to market at great commercial speed.
“SOMETIMES YOU NEED TO GO OUT ON A LIMB A LITTLE IF YOU WANT TO CREATE SOMETHING ORIGINAL …WHICH IS EXACTLY WHAT ROLLABEAR HAS DONE” (POCKET GAMER)
“MOVE ASIDE ANGRY BIRDS, BAD PIGGIES, THE APP STORE HAS A NEW CUTE, COLORFUL CHARACTER FOR IDEVICE USERS TO MEET” (APP ADVICE)