United Airlines wanted to boost sales of their new upgrade options

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5 million+ engagements
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750,000 unique visitors
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Generated in excess of $1million in revenue

“We loved the Optathlon suite of games, but we had no idea that response levels would be so high. The mobile games got great reviews in the App Store as well, 4+ out of  5 which is great… a high quality campaign that wowed our customers and really got the buzz going.”

United Airlines wanted to boost sales of their new upgrade options.

The problem was two-fold;

in airports the only media are posters, which can’t explain complex features and benefits, and customer apathy – holidaymakers just didn’t want to listen to UA’s sales messages

Concept Art Concept Art

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