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not the type that keeps a beer head in a can...sadlyWidgets are the compound interest of digital marketing – in a good way. They’re a self contained "party central" which gather together some (or all) of your company’s online presence in one convenient place. What’s in each widget depends on who you’re trying to reach, with what and why (and Matmi can help you decide). A widget can pass visitors from one place on your online circuit to another very easily (driving traffic around it), and they’re downloadable so they’re inherently viral. That’s a double whammy but when you combine a widget with other viral elements, prepare for take off! The results can be spectacular and that’s why widgets earn their place in the Matmisphere. Don’t worry if the last time you heard of a "widget", it was an abstract 1990s manufacturing concept. The digital version is rather different – and we know how to use it to your advantage. Nice one.
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