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time to make your voice heardAt Matmi, we like to provoke thought and debate, inspire and create, but we hate to confuse. The truth is that in the 21st Century, we’re all journalists and PR consultants. For “PR”, read “public conversations” because we can all make our voices heard. Just think of the unprecedented response provoked by the unveiling of the 2012 logo for the London Olympics. PR is very much a two-way street (and if it was one-way, it would be dictatorship, right?). Matmi has been talking with its 'public' for years; gamers, clients, associates, people who thought they could buy us (sorree!), consumers, influencers, decision makers and journalists. The individual exchanges don’t matter as much as the overall effect: Q: Do they get/understand our brand? A: The ones we want to work with do. Q: How do they feel about Matmi? A: They know we’re intelligent and zany, and for some reason, they all smile when they hear or say our name. We can do the same for you. Yes, PR is unpredictable – but that’s what makes it so much fun! And now that everyone has a voice, you can’t hide behind your brand; you have to walk the walk as well. Matmi can guide you through the swirling waters of printed and online PR. PR has always had a ripple effect – more so in the online space – so the trick is to know how and where to start. Then be ready to engage directly with individuals – in public. What a fantastic opportunity to show off what you can do! As we said before, digital is the biggest two-way street on the planet and the ways to reach your customers directly are unprecedented. And scary. Yes, we understand that but it’s not a good enough reason to opt out. Especially with Matmi as your guide. PR is unpredictable (and there IS such a thing as bad publicity) but missing the opportunity of online PR is criminal. In the world of online PR, Matmi is your “Get out of jail free” card. We understand how your brand should portray itself online, and how it should interact with its customers. We are communications professionals with far more than PR at our fingertips. The combination of PR and advergames is phenomenal, for example. How do we know? We tested it and now it’s the norm for all our advergame releases. Successful online PR does involve a time commitment by the senior management team of your company. But if your customers are willing to do so (unpaid and out of working hours) shouldn’t you do too? Nuff said.
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