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does your face fit?There are a lot of fads and fashions out there on the Internet which make the headlines one minute and disappear from view the next. Facebook is a phenomenon which has been around for long enough – with enough of a track record – to be taken seriously. It has values which are open, honest, well intended and have survived enough ups and downs to have a few grey hairs of “experience” to bring to the table. That said, Facebook apps need to be treated with the same care as advergames (free games with subtle branding). If the branding/advertising is too heavy, consumers just switch off. They don’t like traditional Internet advertising (which is where Matmi came in). Our experience shows that the most successful Facebook apps are derived from successful advergames, not the other way around. That’s not a sales ploy; we’ve tested it and we’re happy to walk away if we’re not sure of a great result. But then again, we can help you get a great result with a Facebook app, so what are you waiting for? View some of our latest Facebook apps...
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