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Dustbingate

If you don’t believe that viral games can change the course of history, read on

We developed this game in 1998 because we happened to dislike a certain politician and were very amused to see him squirming under the spotlight. The head dustbin stealer turned the story into a best-selling book, we released the game and 10 years later, Hollywood’s making it into a movie. Why? The producer typed “Dustbingate” into Google to find that the game had been played 28 million times and downloaded to over 30,000 websites. In other words – they knew it would make money because so many people already knew Dustbingate and loved it.

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