The Power of Play

The world without play is a world without purpose. I realised at the beginning of the millennium that I could change the way advertising works by using  the power of play. Advertising had become dull and the Internet was a new frontier but as there was so much stuff to look at, it became too…

Getting Dizzy with Global Goals

As part of The Global Goals, Matmi were asked to develop a fun game for the Dizzy Goals challenge. We were excited to be part of this initiative to raise awareness of the Global Goals for the United Nations and couldn’t wait to get stuck in. To score a dizzy goal you put your hand…

Sparkton – Cheshire Fire Service

Prevention is better than cure. The Fire service has seen the value of educational games for many years. These games were usually made in Flash and were used by children at home and at school. These games satisfied a need for many years and probably saved a few lives, but with the death of flash…

Marketing with Morals

I’ve been working in technology pre internet, pre PC, pre mobile. In my early childhood, digital engagement fascinated me as it could grab my attention for hours with nothing more than a simple block moving round a screen. Then again I was a geek. When I started Matmi I just wanted to make the world…

Matmi Metamorphosis

As you may have noticed, Matmi have been rather quiet in the social arena for a while. We’ve not updated our website for ages — it wasn’t ‘us’ anymore. It did not reflect the company that we have now become. We have seen the paradigm of the way we consume media change, we have seen…

“Just because you can, it doesn’t mean you should!”

In this pre-Christmas post from our founder Jeff Coghlan, and following on from his recent talk at the brilliant SASCon event (Organised by the equally fantastic Ear to the ground) he warns his fellow creatives to stop always shooting for the obvious target. Just because you can do something, it doesn’t mean you should! We’ve got to be…

Festive Frenzy – The 2014 edition!

…Bringing Christmas cheer to your mobile for the second year running! We always like to look back at some of the cool games and apps we’ve done in the past but sometimes we get to refresh them and bring them out to a new audience too. Last Christmas we produced Festive Frenzy – a fun…

Babybel Buddies get into the festive spirit

As Christmas edges closer and closer, we’re celebrating at Matmi Towers with the first of several festive-themed titles. The Babybel Buddies, who first made their debut back in October in the Babybel Buddies Bowling Halloween edition, are now all rugged up and ready for the icy blasts of winter in this Christmas themed update. You…

Adventures in Letterpress!

While we are connoisseurs of digital, every now and then we like to ground ourselves back to the physical. This year we looked towards a more traditional, tactile approach for our limited run of  Matmi Christmas cards, rather than the usual digital e-card/digital print. So we kicked off with some sketches and initial mock-ups. At…

Is Free To Play Dead?

Jeff had great fun at Apps World last week in London when he joined a panel discussion with Big Point, Kabam and Creative Mobile, ably chaired by PocketGamer’s Jon Jordan. The guys had a spirited conversation about the current and future trends in the mobile gaming marketplace and Jeff stirred up some animated exchanges when…

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