History, heritage and travel are often three things you will hear in the same sentence. How about augmented reality, heritage and travel? No? Well the forward thinking folk at West Somerset Railway saw the potential and asked us to create a fresh and exciting app for their customers whilst raising the profile of the beautiful heritage railway line that runs through the Somerset countryside and coast between Bishops Lydeard (nr. Taunton) and Minehead.
The app features maps and information about the stations, railway history and locomotives of the West Somerset Railway as well as an innovative, new and unique AR scanner and Heritage Hunt. The aim of the ‘Heritage Hunt’ is to travel by train to uncover hidden tags at or near each of the stations, adding to a virtual scrapbook. Once the augmented reality points are scanned using the user’s phone or tablet camera they reveal hidden objects, adding one more piece to the user’s collection. Once the game is 100% completed they are entered into prize draw – providing a competition element and encouraging further visits.
Matmi have used cutting edge technology to create a functional and engaging app for this very traditional client. The results have been incredible, it has appealed to existing fans, attracted new fans and added an extra level of engagement within the park.
This is a great example of history and heritage merging with digital innovation; entertaining, engaging and educational!
“Our experience of working with Matmi has been fantastic from start to product release. From our initial approach to with our concept, through development, site meeting, proofing, release and beyond Matmi have given 100% to help us produce a fantastic unique product. The Heritage Hunter has far exceeded our expectations and the initial response from West Somerset Railway passengers using it has been amazing” David McCubbin, Sales & Marketing Manager of West Somerset Rail
If your brand or agency are interested in what Matmi could produce for you, please give us a call +44 (0) 1625 560771 or email us firstname.lastname@example.org