As you may have noticed, Matmi have been rather quiet in the social arena for a while.
We have seen the paradigm of the way we consume media change, we have seen the rise of social media and the advent of virtual reality. We have seen those who have adapted and grown because of it — and those who haven’t.
When we started the company in 2001 we had a vision of the future; that vision has stayed with us. We wanted to make the Internet fun. We did this by making unforgettable content that users would engage with, send to their friends and ultimately enjoy.
We believed that content was king and we still stay true to this belief.
Our work originally consisted of flash games and flash web experiences. We delivered some of the most amazing flash projects the web had ever seen. We worked for the world’s leading brands, charities and helped a fair few celebrities on the way. We did this for years and quickly adapted to the changing digital landscape, the rise of social media and the arrival of mobile phones. Our work has reached the top of the viral charts, the top of the app stores and over 1/4 billion users have engaged with our work.
We did not follow others; we often led the way. We were the first to release branded games / engagement apps written in Unity 3D on iOS and Android. We were the first to offer multiple chapter games across multiple platforms and the first to produce second screen play-along experiences with TV. We realised the potential of Gamification and delivered gamified solutions over 10 years ago before somebody gave it a terrible name. We predicted the dot com bubble bursting and we survived it where others failed.
We’ve changed the way music is marketed, how charities raise money, how kids are educated. We predicted the rise of the tech giants vs the old school media giants with Amazon and the release of their tablets, set top boxes and their growing media empire. We could see how eventually the screens we interacted with were irrelevant . Users just wanted good content when and wherever they were.
The digital landscape is unrecognisable from when we started, so how have we survived? We’ve evolved, we adapted to change, we’ve been open to ideas, we’ve spent a fortune on R&D and we’ve surrounded ourselves with amazing techies, super geeks, design freaks, dreamers and people with passion.
We’ve also made plenty of mistakes along the way, invested time and effort into worthless opportunities, believed other people’s bullshit and lost money on projects that we’ve delivered. As we’ve grown we’ve learnt from the good and bad experiences and we’ve evolved into what we are today.
We’ve worked with the world’s leading brands and advertising agencies. Some customers used us as a digital production house; others for creative ideas and our imagination.
You can’t predict the future without understanding the past. Our vast knowledge in digital gives us the edge over our competitors. We’ve welcomed new blood into the mix and we now find ourselves in a strange position. What are we? I guess we are unique in the market.
Whilst others were looking into SEO and meta tags, we were making content. When people obsessed over banner adverts, we produced advergames and virals. We were always thinking about the users and what they wanted, not what brands thought they wanted.
As technology has evolved, Matmi has evolved and users have evolved, that’s a shit load of evolution. Darwin would be proud.
The Matmi that stands in front of you now is a lean creative machine. Our vast knowledge in the Digital landscape is hard to match. We have evolved into not just a service based industry but we now produce ideas, products and platforms for the world’s leading brands. We produce amazing IP and with our network of partners we’ve worked with for years we can deliver projects that others can only dream of.
The heart of what we do is the same as it always was. We specialise in engagement and making content that users want to spend time with.
Now that means spreading our wings across anywhere users spend time with content, and because of the inevitable success of mobile that can be anywhere. The world is now our oyster.
The past few months we’ve been beavering away on some of own own IP, working on products and platforms with the world’s leading leisure and entertainment brands and morphing into the next stage of our journey.
We’re currently working with the blue light services on edugaming strategy that covers the physical and digital landscapes delivering Gamification solutions for theme parks, charities and music labels, helping travel and leisure brands engage with users and changing the ways cinema works forever (for the better). We love merging the physical and digital worlds in new exciting ways.
Our customers are evolving too. Where we used to deal with a lot of advertising agencies, they are slowly being replaced by PR firms, and SEO companies (sorry content marketing) and media buying agencies (content and creation).
Many brands realise that we deliver solutions that span advertising, engagement and functionality blurring the lines between them. People don’t want to be advertised to and told what to buy, they want to engage. They don’t want to search they want to discover, they don’t want to read they want to watch, they don’t want to just watch they want to interact. Users are evolving; attention spans are getting shorter.
Our Clients have moved beyond the ‘advertising’ model of interrupting and telling, in favour of participation, sharing and discovery.
We work directly with these Clients, from the point at which they know what they want to achieve, but don’t yet have an idea capable of achieving it.
We apply our specialist skills and experience built up over 14 years, to create powerful content ideas that will deliver against the objectives.
We don’t only work with major brands, we also help many startups with consultancy, feasibility, scoping, grant applications, funding and production. Our experience is our asset.
So if your company needs to engage with users, discover new markets, increase loyalty, sell products, create social buzz, capture data, monetise fans, drive traffic, connect with other media, add value to real world experiences, educate, change behaviour, simplify processes, upsell and deliver some fun along the way, please get in touch.
Are we a games company? No.
Do we still make games? Of course we do, life is now our game.
We can make it better with the power of play.
By Jeffrey Coghlan, age 42 ½