2018

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Advergames Are Not Making Your Children Fat: You Are!

In last night’s episode of Channel 4 Dispatches, the digital industry got a kicking for marketing unhealthy foods to children through advergames.

Are Advergames Dead?

Matmi started 14 years ago because I thought the internet was hideously boring. I had no money and decided to write a game called Monster Poolside Sumo. 5 million people played it within 2 months and I realised that this was a brand new way of spreading brand awareness.