On Sunday night at the Kodak Theatre in Hollywood, the stars of the silver screen gathered to hand out awards at the 82nd Oscars ceremony. Award shows don’t really get much bigger than the Oscars, but I must admit that I don’t really tend to pay attention to them, and they tend to just slip me by.
Not this year though. This year, I was pretty well up on who had won what and who was going away empty handed – or at least how many awards Avatar didn’t win – and this piqued my interest enough that I looked up the information I didn’t already know.
So what was different?
Well, simply put, Twitter was different. Many of the people I follow on Twitter were distinctly more interested in the Oscars than I was, and via a process of osmosis, I picked up enough information to be curious about the rest.
The Oscar effect is pretty well known – that winning movies tend to see an increase in box office numbers – but the Twitter effect is much harder to quantify. I found myself privy to conversations and comments about the awards that I’d never really had access to before. People weren’t talking to me about the Oscars, but they were talking around me about them, and that was enough.
As a digital media agency, social networking is something we’re constantly thinking about, and it’s great to see just effective it can be.
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