Here’s one of our major tips and it’s free (which is good): think global and save money.
To us, this major tip is stating the obvious; the first “w” in www is for “world”, right? Obtusely, small businesses understand this far more than the multinationals who deliberately trip themselves up by assigning budgets geographically.
This short-sighted, small-minded, territorial approach makes me weep for the waste of so much hard-earned money (which is bad, but could be good). Wake up, people! Online is global; they’re the same thing. Join up your budgets, share content, create better campaigns and save yourself a shed load of money. It ain’t rocket science!
This is when I still ask “Is it me?” but now I have the confidence to know it’s you. (Thanks, Lily). If you need help convincing the powers that be to think global and save your company from the gap, we can provide the evidence, examples and experience for you to ride the wave. Very successfully. Indeed.
That’s a major tip bursting with Matmi goodness – and very good news! Enjoy, Jeff.
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