If you regularly use the worldwide Viral Chart to track advergames, please read this. There have been some changes that you need to be aware of.
In our last issue, we spoke about using the first two ‘w’s in ‘www’ to make sure you get the best of a digital campaign by planning and managing it on a worldwide basis. So it’s ironic that the worldwide Viral Chart most used by our industry has changed to tracking by country.
Yes, the old chart did have its faults and it wasn’t particularly well supported, but it tracked campaigns on a global basis. Most of the brands Matmi works with are international if not global, so the new version of the Viral Chart has been a step backwards for us, I’m afraid. Fortunately we’re not the only ones who think this way and changes are underway so that you can get stats on a country, continental and worldwide basis. It’ll be better in the end.
Meanwhile, make sure you know what you’re looking at and if you want any additional information on a particular campaign, my advice is to contact the developer.
Unfortunately Matmi has had a serious casualty in the transfer process; we’ve lost tracking for a couple of our games including Santa FartyPants and our world famous Comic Relief game, “Let It Flow”. Even worse because it’s a charity client and because the game was the only one carried forward from the 2007 Red Nose Day event to 2009’s. We’ll never know just how successful it is now, but hopefully Cancer Research’s “Rooftop Runner” will pick up where “Let It Flow” left off.
Hurry up and get the new chart sorted, Chris! Thanks everyone for your patience.
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