The Develop Conference I presented at last week was a lot closer to the Royal Pavilion in spirit than in yards. It was a showcase of all the latest and best that the (gaming) world has to offer; it was definitely eye-catching and different; and you got to meet some very important people there. Gaming royalty, in fact, but why was I there?
To get very nervous! Bear in mind that Im an upstart casual gamer in the middle of a worldwide conference on console games with nothing but a presentation for protection. Soon the stats from our advergames started wowing the crowd they couldn’t believe the millions of players we can reach and target so when I concluded that casual and console gaming are on a collision course, they could see that I had a point. That collision is going to meet on your mobile and of course, we’ve just mastered that platform with Monster Pinball which has been included in the annual bible of the apps industry by O’Reilly Media. Its a select bunch 200 apps (not just games either) from a choice of 50,000. I’m pretty proud of that for a first iPhone release J.
It was great to meet so many people from the games industry too, learn a lot, get excited by a lot (and find a lot of people who like Monster Pinball!). And what about the gaming royalty I mentioned? None other than David Braben, maker of Elite, the very first 3D computer game – and David Jones, creator of Lemmings and GTA. Good to meet you guys, and fascinating to hear that the dynamics of GTA1 were based on the principles of pinball.
Maybe we should test that out and morph Monster Pinball into Monster Auto Theft or Auto Theft Monster. Mmmm the acronyms don’t have quite the same ring to them. Youll have to leave that with me…. . Susan, Owain, I’d love to come back. And I wonder what George IV would have made of an iPhone. A chandelier, probably.

