It was triumph for Lily Allen at the Brits last night as she snagged the award for ‘Best Female Solo Artist’, beating the likes of Leona Lewis and Bat for Lashes to win the prestigious accolade. As well ‘Best Female Solo Artist’, Lily was also nominated for ‘Best Single’ and ‘Best Album’, which we hoped she would win as well, but she was sadly pipped at the post by JLS and Florence & the Machine respectively.
The official Lily Allen game – ‘Escape the Fear’ – has been played by people all around the world and our stats show it was a pretty darn effective tool for getting Lily’s music heard. In countries where the game did well, the single did well too. Not that that was much of a surprise, after all, that was kind of the point, wasn’t it?
At the last count, the game had been played by four million people, with an average play time of 4.5 minutes, with the single ‘Escape the Fear’ playing the whole time. If our maths is write, that’s about 18,000,000 minutes of ‘air time’ or a little bit more than 34 years! Yes, years!
Obviously, we’re very happy about Lily’s success here at Matmi, as we’re all big fans; and whilst we’re not going to take all the credit, we’re pleased that we – and the game we made – were a part of getting Lily’s music heard all over the world, and contributed, in some small way, to her winning this award.
At the last count, the game had been played by four million people, with an average play time of 4.5 minutes, with the single ‘Escape the Fear’ playing the whole time. If our maths is right, that’s about 18,000,000 minutes of ‘air time’ or a little bit more than 34 years! Yes, that’s right, we said years!
Not that she mentioned us in her speech mind you, but hey, you can’t win ‘em all. If you want to try the Lily Allen game for yourself, just click here.
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