Our multi-award winning charity game for Comic Relief Red Nose Days 2007 and 2009 has finally crossed over into the stuff of legend.
It was delivered in three weeks free of charge.
It topped the (old) worldwide Viral Chart on the eve of Red Nose Day 2007 and has been there at least 4 more times.
It never left the Top 20 worldwide games.
It delivered 10% click-thru rate to the Red Nose Day website.
And last we know, it was played over 30 million times in every country in the world (including our discerning and mysterious monsignor in the Vatican City) and was still being played between 10,000 and 20,000 times a day as it crossed to the other side…..
…. of the Viral Chart. Sadly, we’ll never know just how successful “Let It Flow” may yet be because its tracking was lost in the switchover to the new chart. But are we bitter? Not at all.
“Let It Flow” is irrefutable evidence that you reap what you sow. We donated a month’s resources free of charge, got Matmi noticed, received multiple awards and nominations, make some phenomenal new business introductions and landed some serious client campaigns as a result.
If you’re a start-up agency or company, take a leaf out of our book. Make a worthy donation to a cause you believe in and all the good karma you put in will come back ten fold. I wouldn’t have believed it unless I’d seen it with my own eyes.
So it’s easy to let go of “Let It Flow” – because really, it’ll never stop 
Subscribe in a reader
