In true Warhol “15 minutes of fame” style, it seems that our advergame accompanying ITV’s Saturday night game show “The Colour of Money” has caused contestant fever!
14 contestants played on the TV show, but thanks to the show’s simulation in the game, over 150,000 viewers were able to take part and experience the TV show for themselves online. We had a massive return rate of over 43%, the average play time was just slightly longer than the real show, and we were fascinated to see that many people played online as “The Colour of Money” aired live on Saturday evenings.
The UGC uploads of players’ images and celebratory activities (!) earned us a short list at this year’s coveted “Big Chip” Awards. We didn’t win, but the winner of our category won the Grand Prix so I didn’t feel too bad. Better still, comedian and actor Bill Bailey hopped across the road from the Palace Theatre to the Palace Hotel to do some stand-up. James and I got to meet him at the bar (where else?) and had the pleasure of buying him a pint. He’s a thoroughly nice guy and if he’s reading this, get my business card out of your pocket and give me a call about immortalising you online!
Big thanks to ITV for all your help with the award entry, and thanks also to the Big Chip Awards for one of the best run award evenings I’ve attended. It’s (not) grim up North (all the time).
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