Matmi

Archive for the ‘Editorial’ Category

Branded Mobile Apps May Be Advertising On Steroids

Friday, December 16th, 2011

Branded mobile applications for smartphones such as Google’s Android and Apple’s iPhone may be the most potent form of advertising yet developed, new research shows. The study confirms that using branded mobile apps increases consumer interest in product categories and improves consumers’ attitude toward the sponsor.

Check out what Matmi did for United Airlines:

http://www.optathlon.com/awards.php – A suite of Apps to entertain and educate passengers helping to raise millions of extra revenue for UA.

Contact Matmi to see if we can help your business grow.

http://www.matmi.com

info@matmi.com

Twitter: @matmi

OnLive: friend or foe?

Tuesday, October 25th, 2011

Onlive Console Image

How will the new cloud-based gaming platform affect the entrenched console vs. PC platform debate of the gaming world?  Matmi’s lead developer, James Tibbles, buys himself a box and gives OnLive a road test.  Here’s his report.

I’ve been a gamer since the days of the Sinclair +2 Spectrum (yes, I am that old) and have experienced the formation of the gaming world’s console vs. PC platform divide first-hand.

Let me get this out of the way now and declare myself a console-ist which happened for the simple reason that I had a laptop at the time without a mouse.  You just couldn’t interact easily enough with games to do anything but end up shouting at the screen in frustration.  Give me that joystick and make it snappy!

But whether you’re a PC or console freak, we both have a problem.  We’ve always been reliant on newer, faster, whizzier hardware to run the increasingly CPU-sapping games coming onto the market.  That’s the rub – sooner or later, you’re going to have to shell out for new technology.  But maybe not any more.

Released in the UK in September, OnLive is a cloud-based gaming platform that runs on any platform with a reasonably fast Internet connection.  It’s been around since 2007, but Internet speeds weren’t quite up to the mark so OnLive’s taken a few years to get any traction – but it’s now well and truly arrived.

So what do you get?

  • Free OnLive membership (no subscription unless you fancy additional package deals).
  • Free to play most games 30 minutes a day.
  • The ability to watch others play games, and view new game trailers.
  • A vast amount of well-known games, and the comfort of knowing the hardware and game library will be continually updated, automatically.
  • Single and multiplayer online.
  • No need for top of the range graphics and sound card because you’re effectively watching a video, not rendering 3D environments on the fly.
  • No need for a hard drive.
  • Customisable controls if you’re using a keyboard.

I joined the OnLive service and played via PC first.  After a quick program download I signed in.  The OnLive system starts up just like you’re accessing a dashboard on a modern day console.  Even the introduction is video streaming – a rotating sweeping logo comes in to screen then fades out.

Then you’re in to the menu system – a grid-like layout allowing you to browse through games in the marketplace, change your settings and even watch other people’s games currently in progress (this is live streaming after all).

A brief look through the marketplace and it’s great to see so many well-known game titles available to play.  F.E.A.R 3 and Split Second immediately took my interest.  Another great little feature is that most games are available to play for free for 30 minutes a day. The system simply disables any save abilities and brings you back to the dashboard after your 30 minutes are over.

Being the gamer that I am and being impressed so far, I decided to give the OnLive gamepad a try.  I know this sounds counterproductive – that you’re back to buying hardware – but it does give you a great gaming experience.  Dual thumb-sticks, standard main controls, 4 trigger buttons and (this bit’s really nifty) additional keys to control video recordings, allowing you to very easily record, review and upload your video clips.  This is great for a chuckle, especially recordings that point out game flaws such as walking through walls and defying gravity. Top that off with the usual rumble pad and menu buttons and the OnLine gamepad is possibly the nicest controller I’ve ever used.

I plug it in to my TV, boot it up and continue my OnLive journey.  As before, the dashboard comes up, and intuitive navigation kicks in. This time I load up F.E.A.R 3 (a game I previously purchased and played on the PC version of the OnLive system) which takes seconds.  Then it takes me to my last saved point and away I go.

I only have two criticisms.

The gamepad doesn’t come with a wireless connection as standard – you have to connect via a wireless bridge – so it loses a point in my eyes.  And while I was playing Split Second, one of my favourite racing games, the screen jolted and stuck for a moment or two, then a “network problem” message popped up.

These blips continued intermittently – 3 times in 3 hours of play – so it didn’t really bother me, but I did decide to upgrade my 6mpbs Internet connection.  Running games via a streaming system, no matter how fast your Internet connection may be, your controls simply won’t be as quick to respond as you may be used to.  Short of restructuring the entire infrastructure of Internet communication (which, impressively, Steve Perlman – OnLive’s founder, is currently working on) this will always be cause for concern.

So is OnLive really the console and PC gamer killer?

I don’t think so, but it’s definitely a game changer, sitting itself quite happily, comfortably and perhaps permanently in-between the hard-core PC gamer, the console lover and those who don’t have hundreds of pounds to spend on either.

Streaming gaming has real potential to please all people and end the divide, and it’ll make tablet owners happy too.  Personally I’ll keep on playing via the console rather than the PC, but I can also see myself plugging in my mouse and keyboard, just to get that extra control in some more PC-based games.

Despite my new dependency on constant fast internet access, what pleases me the most is that I no longer have to worry about keeping my hardware completely up to date. But instead I now worry whether or not OnLive can keep their hardware up to date!

With OnLive being so cheap, sexy, unique and fun to use I’m proud to add it to my console collection, and I look forward to watching the service expand and improve over the coming months and years.

The future of gaming is here. All hail streaming media! All hail the big fluffy cloud!

The Year of Awards rolls on…

Wednesday, October 12th, 2011

Matmi have had a fantastic year so far regarding recognition for our work.

We have won at events such as The Big Chip AwardsThe Digi AwardsHow-Do Awards, nominated for Best Use Of Games at the Cannes Lions and received a special honoree mention at the Webby Awards (first time of entering too). Enough awards to make the little Matmian eyes pop.

And our run keeps on going. Only last week we were nominated for a BIMA award for our work on the Optathlon Campaign.

Bima 2011 Nominee Badge

However, that was not the end of our amazing week. Our chief Matmian Jeff Coghlan was nominated at the DADIs for ‘Individual Of The Year’ (fear not, my fellow Matmians shall keep his feet on the ground). Matmi itself was also nominated for ‘Agency of the Year’. We are all obviously very proud of the work we do but it’s always nice to be recognised by others.

Vote Matmi

The winners of the DADI awards are based on an open vote. If you feel the Matmians and their ever-so humble leader Jeff Coghlan deserve this recognition, you can vote here: http://vote.dadiawards.com/

If you need some persuading, check out our some of our latest work:

Matmi need your vote!

A Matmian’s view of OnLive

Wednesday, October 12th, 2011

Onlive Console

So what can I do with OnLive?

With OnLive you get to play a variety of games on the most basic of computers or even simply on a TV, using a controller of your choice. And all it will really require is a good Internet connection. It sounds too good to be true doesn’t it? That’s what I thought. So I decided to test the system out for myself.

I joined the OnLive service (membership is free) and played via PC first. After a quick program download I signed in. The OnLive system starts up just like you’re accessing a dashboard on a modern day console. Even the introduction is video streaming. A rotating sweeping logo comes in to screen then fades out. Then you’re in to the menu system – a grid-like layout allowing you to browse through games in the marketplace, change your settings and even watch other people’s games currently in progress (this is live streaming after all). A nice feature I instantly noticed was the ability to record clips from your games and publish for all to see, great for a chuckle, especially recordings that point out game flaws such as walking through walls and defying gravity.

A brief look through the marketplace and it’s great to see so many well-known game titles available to play. F.E.A.R 3 and Split Second immediately took my interest. Another great little feature is that most games are available to play for free for 30 minutes a day. The system simply disables any save abilities and brings you back to the dashboard after your 30 minutes are over.

I start playing Split Second, one of my favourite racing games. It was at this point I noticed the screen jolt and stick for a moment or two, then a “network problem” image pops up in the top right. A few seconds later and the blip is gone and everything is back to normal. Was this a sign of things to come?

The game played ALMOST flawlessly. Every few minutes or so the network blip would raise it’s head again. I could put this down to teething problems, and keep my finger’s crossed that the good people at OnLive are working on improving the way in which the system streams back to the user. Another issue I considered was that, while console gamers will be generally impressed by the speed of response from their gamepad, PC users may not be as equally impressed when it comes to first person shooters. The ability to spin around very fast when necessary via the mouse is one of the reasons FPS games do so well on the PC. And running via a streaming system, no matter how fast your Internet connection may be, your controls simply won’t be as quick to respond as you may be used to. Short of restructuring the entire infrastructure of Internet communication (which, impressively, Steve Perlman – OnLive’s founder, is currently working on) this will always be cause for concern.

However, I remain quietly optimistic. And, as I mentioned before, I’m more of a console gamer than a PC gamer, so it was time to try the system out with a gamepad. I got it as a package deal… pre-order Saints Row 3 for £35.99 and get a free console (£6 shipping costs added on top) – although had I known October’s deal would be the same with a preorder of Batman: Arkham City I would have held out….doh!.

Two days later my console arrived. My first impression of it was how nice the packaging was. Solid black box, all accessories neatly packaged in a very ”Apple” kind of way. It really appeals to a modern day gadget lover like myself. The console is no bigger than a mini usb hard drive, but technologically speaking it really packs a punch. There are:

  • 2 USB ports (allowing you to wire up the gamepad if you prefer – although it’s bluetooth so there’s no real reason – or to plug in a mouse and/or keyboard)
  • HDMI out (yes, with full 1080p support)
  • a digital audio out (with 5.1 surround supported)
  • an ethernet port

No hard drive is required so it’s nice and light. Basically it’s just a very pretty modem with a video and audio card. However, one downside was that the console doesn’t come with Wireless connection as standard. You can still connect wirelessly, but only via a wireless bridge (so it loses a point in my eyes). The gamepad surprised me the most. I wasn’t lying when I said it rivals the Playstation and Xbox. Dual thumb-sticks, standard main controls, 4 trigger buttons and (this bit’s really nifty) additional keys to control video recordings, allowing you to very easily record, review and upload your video clips. Top that off with the usual rumblepad and menu buttons. Possibly the nicest controller I’ve ever used.

So I plug it in to my tv, boot it up and continue my OnLive journey. As before, the dashboard comes up, and intuitive navigation kicks in, allowing me to navigate around and find my games. This time I load up F.E.A.R 3 (a game I previously purchased and played on the PC version of the OnLive system). Loading the game takes seconds, then it takes me to my last saved point. And away I go. The game plays just as well as before, but 5-6 minutes in I get the same issue I had before…”network problem” for a few seconds, then the game continues. I play the game for 3 hours and this problem only appears perhaps 3 times. So overall it doesn’t bother me. It only serves to persuade me to update my 6mpbs connection.

Why you should consider OnLive

  • Free membership (no subscription unless you fancy additional package deals)
  • Free to play most games 30 minutes a day
  • No need for top of the range graphics and sound card
  • No hard drive required
  • Multi-platform (including when playing multiplayer online)
  • Amazing gamepad that works both with the console and the PC
  • The ability to save video clips
  • The ability to watch others play games and view trailers for games
  • The ability to play multiplayer games
  • Console is relatively cheap, very lightweight, and simple to use
  • Wireless if required (via bridge)
  • HDMI (1080p) support
  • 5.1 surround sound support
  • A vast amount of well-known games
  • The comfort of knowing the hardware and game library will be continually updated automatically
  • The ability to customise controls (if using a keyboard)
  • Can modify settings to help improve your viewing experience.
  • Plus realisation that you are playing with brand new emerging technology.

Sounds too good to be true. What’s the catch?

As great as it is, a fast Internet connection will always be required. OnLive’s biggest problem (and sole reason why the system could fail if not correctly dealt with) is that even with a decent Internet speed you may encounter the occasional second or so network delay, or too many people using the server (leading to a delay when logging in), so finger’s crossed this issue will be corrected.

While the console does provide an HDMI output, due to the streaming process the quality is not true HD because of the need to compress the video. And the slower your Internet speed, the worse the video quality.

The cost of purchasing a game is not much cheaper than purchasing the game from anywhere else (either online or in the shops). This is disappointing, especially due to the above issue (not getting TRUE HD quality). I would have assumed the cost would be slightly less. However, perhaps the price may start to drop if more people adopt the service. What also concerned me was that, of the many of the games I demo’d, most of the ones I wanted to purchase could only be purchased through a £6 a month subscription package deal! And I’ve never appreciated being forced down a subscription route. If I want a particular game I should be able to buy it outright, not spend the rest of my life paying a monthly fee to access it.

The OnLive console can only support a maximum of 2 players and they only provide one gamepad when you buy the console (you can buy another separately). And after researching the multiplayer options in some of the games I spotted you can only play against other OnLive members. But I guess this makes sense, so as not to give any none-streamer the upper hand.

Finally, some of the games in the marketplace appear to be console ports. This is usually fine, however in some games the visual control instructions presents an Xbox or Playstation control system. Or the game may be a PC only game, therefore labelling keys incorrectly (i.e. ‘press the E key to open the door’…when there is no E on the gamepad). There is also the issue of some games (ie. Saints Row 2) being ported in a sloppy manner, causing various bugs to appear (the handling of vehicles in this game is, for the most part, impossible). But that’s more down to the game developers, not the hardware.

Halt, who goes there? Console/PC friend or foe?

So is OnLive really the console and PC gamer killer? I don’t think so, and I don’t think it wants to be either. But it is definitely a game changer, sitting itself quite happily, comfortably and perhaps permanently in-between the hard-core PC gamer, the console lover and those who don’t have hundreds of pounds to spend on either.

Should OnLive solve their little network issues out, streaming gaming has real potential to please all people and end the divide. And in time it’ll even make the tablet owners happy too. Personally I’ll keep on playing via the console rather than the PC, but I can also see myself plugging in my mouse and keyboard, just to get that extra control in some more PC-based games.

Despite my new dependency on constant fast internet access, what pleases me the most is that I no longer have to worry about keeping my hardware completely up to date. But instead I now worry whether or not OnLive can keep their hardware up to date.

When playing with more than 2 people in the room, and with its exclusive titles and REAL high definition I’ll always need my Xbox around, plus it’s nice to physically own a game (a bit like those who still prefer CD’s over MP3′s) . But with OnLive being so cheap, sexy, unique and fun to use I’m proud to add it to my console collection, and I look forward to watching the service expand and improve over the coming months and years.

The future of gaming is here. All hail streaming media. All hail the big fluffy cloud!

by James T

Is the future of gaming in the cloud?

Wednesday, October 12th, 2011

Cloud Gaming

A gaming passion

Being a games developer it comes as no surprise that I’m interested in computer games and gadgets. My obsession started back in the 80′s with a Sinclair +2 Spectrum (yes, I am that old).

As computers developed and graphics started to expand beyond their 16 colour limits I followed the trend with anticipation. First buying a Mega Drive (16 bit colour and stereo sound!), Mega Drive 32x (remember that?!), a Super Nintendo, a Gameboy (less colours than a SNES but my first foray in to the handheld gaming world), a PC, an Xbox (my first console with a built-in 3D card), another PC, a Wii, another PC and finally an Xbox 360. For some reason I never went down the PlayStation route much to the derision of some of my friends. I’m not biased; it was just a personal choice. My friend’s followed similar routes, but as hardware improved over the years I began to see a wedge form between the console and the PC users, and this separation still exists today.

Personally I’ve become more of a console-ist myself, partly due to the fact that I have a laptop (and no external mouse). The idea of resting my computer on my lap all night as it heats up my groin, achingly rotating my finger around the mouse pad and shouting at the screen because it thinks that by pressing the Shift key so often I must want it to start using the disabled features of Windows, doesn’t give me the gaming satisfaction I crave.

Console or PC?

Some console-ists will argue that using a console is more entertaining, offering a better gaming experience and providing a more sociable gaming environment. Others however will point out that the PC will always be the better choice simply because computer games are always demanding more from its hardware and only the PC can evolve with them.

Games companies are continually pushing the boundaries of their game engines, but console systems and PC hardware are finite and limiting in that they can only present to the user whatever their hardware and software can achieve. Sooner or later the dreaded drain on your finances will arrive, leaving you to make that same choice once again – buy the latest console, or upgrade your PC’s hardware. And there’s the rub…the one thing that binds both console and PC users alike. Either way you look at it, sooner or later you’re going to have to shell out for new technology.

This issue hasn’t gone un-noticed, and one company has been quietly working at a solution, one that solves the console/PC issues using other modern day technologies. The result? A cloud-based gaming platform!

Gaming in the Cloud

I first heard about Onlive about 4 years ago. Their chief director was discussing how they had begun developing a system that will allow any user to play a computer game with the best possible graphics and sound, and all they’ll need is a basic PC or, alternatively, purchase the OnLive box. The only requirement was that the user must have a reliable and relatively fast Internet connection. Of course 4 years ago we couldn’t afford the speeds we can get now and had the system been released around 2007 it is safe to say that it simply wouldn’t have worked. Fast-forward to 2011, where an Internet speed of less than 6mbps is laughed at, where cloud-based technology is the new buzz word and where games are more hardware demanding than ever. Onlive couldn’t have picked a better time to launch.

Cloud gaming? Explain yourself!

So what is it, and how exactly does it work? The simplest way to describe it is to imagine having a Skype conversation with your friend and asking them to put a webcam in front of their TV and boot up their console. Once the game loads, start shouting the direction you want your player to move, and your friend will navigate the controls accordingly. Technically you’re not playing the game directly, but you are in total control of it via your friend’s actions.

OK that example’s a little crude but you get the idea. OnLive works in a similar (but obviously more technical) way. You send the movements you want to make down the Internet to the OnLive cloud based servers that are running the game, and they will (virtually) instantly stream back the visual response to that movement. You are remotely playing a game through the Internet. And what’s really great is that you don’t have to worry about how good your graphics card is because you’re effectively watching a video, not rendering a 3D environment on the fly. OnLive have built an incredibly powerful piece of architecture to handle all the hardware and software involved in the game, and all you see is the final result. And as technology improves, so too will their servers.

OnLive is not only available on both a PC and MAC (and soon a tablet version will be released!) but they have also released a small, lightweight console and gamepad. The gamepad rivals both the Xbox and Playstation both in terms of looks and usability. If you went for the console and gamepad it will cost you a measly £70 (but keep an eye for their constant deals. You can pick up a game and console for as little as £35 plus shipping). Simply plug your ethernet cable in (or go wireless via a wifi bridge), and use the HDMI out to plug in to your TV, press the on button and you’re ready to go in less than 3 seconds.

Can a cheap, affordable console that plays all the latest games and never needs upgrading exist? I’m quietly confident, but maybe I’ve just got my head in the clouds….

James T

[In my next post, I shall delve into more detail my experiences' with OnLive - the good, the bad and the cloud]

[image from http://newmediamonthly.co.uk]