Matmi

Archive for the ‘Chatterbox’ Category

Branded Mobile Apps May Be Advertising On Steroids

Friday, December 16th, 2011

Branded mobile applications for smartphones such as Google’s Android and Apple’s iPhone may be the most potent form of advertising yet developed, new research shows. The study confirms that using branded mobile apps increases consumer interest in product categories and improves consumers’ attitude toward the sponsor.

Check out what Matmi did for United Airlines:

http://www.optathlon.com/awards.php – A suite of Apps to entertain and educate passengers helping to raise millions of extra revenue for UA.

Contact Matmi to see if we can help your business grow.

http://www.matmi.com

info@matmi.com

Twitter: @matmi

Tough week, fairytale ending at the DADIs

Saturday, November 12th, 2011

Penny & the DADIs

Matmi’s had an interesting experience this week and, in my opinion, we’re better off for it.

We got knocked back at three award presentations this week – and maybe we deserved it for getting a bit too big for our boots. 10 years in, most successful year yet, some great new clients and releases, nominations at The Webbys and Cannes Lions on our 1st attempts, blah blah.

Had we started to believe our own publicity? Every marketing/PR person will tell you that’s a very dangerous thing, so I’m glad we were pulled up short.

It made winning Digital Agency of the Year at the DADI Awards last night very special indeed (yes, 4 award ceremonies in a week is a new one on us too). And to see Optathlon (United Airlines) pick up another win in the DADI’s Travel category was a fantastic pat-on-the-back for the team.

When Richard Draycott (MC’ing at the time) described the winner being in a ‘humble location” my heart started beating a little faster, and when he said “specialists in branded entertainment” it started to pound so that by the time I heard him say “And the winner is ….. Matmi!” I thought the whole audience would be able to see my heart about to leave my chest. The adrenalin rush kicked in and by the time I returned to Table 24, I was shaking like a leaf!

A monstrous Thank You

Guys, girls, everyone who voted for us, a monstrous thank you from the stunned and amazed Matmians of Macclesfield (that previously unknown centre of the universe). Thank you to Table 24 (LBi, BJL & The Drum) for your great company – let’s do it again soon, please. And thank you to everyone at The Drum and the judges of the DADI Awards for your obvious passion for digital marketing, and all the hard work that made last night’s awards ceremony the resounding hit that it was.

From a few over-awed Matmians, I can safely say it’s been a tough week with a fairytale ending :-) which our CEO, Jeff Coghlan, should have been there to see in person, but duty called :-( .

I hope we can live up to our voters’ expectations in Matmi’s second decade, should we work hard enough and be fortunate enough to be writing blogs (or whatever the 2021 incarnation is) by then.

From a very excited team of Matmians, enjoy. Penny

PS. A few quick messages: Ian & Bobby @ Lost Boys – enjoy LBK (Life Before Kids) while you can & all the best for next Spring’s arrivals. Richard – thank you for the name checks (which I’m sure I didn’t deserve) and when I’ve finished the first book, I’ll make you read it :-) . James – JFDI and so will I. Lines ends, over & out.

OnLive: friend or foe?

Tuesday, October 25th, 2011

Onlive Console Image

How will the new cloud-based gaming platform affect the entrenched console vs. PC platform debate of the gaming world?  Matmi’s lead developer, James Tibbles, buys himself a box and gives OnLive a road test.  Here’s his report.

I’ve been a gamer since the days of the Sinclair +2 Spectrum (yes, I am that old) and have experienced the formation of the gaming world’s console vs. PC platform divide first-hand.

Let me get this out of the way now and declare myself a console-ist which happened for the simple reason that I had a laptop at the time without a mouse.  You just couldn’t interact easily enough with games to do anything but end up shouting at the screen in frustration.  Give me that joystick and make it snappy!

But whether you’re a PC or console freak, we both have a problem.  We’ve always been reliant on newer, faster, whizzier hardware to run the increasingly CPU-sapping games coming onto the market.  That’s the rub – sooner or later, you’re going to have to shell out for new technology.  But maybe not any more.

Released in the UK in September, OnLive is a cloud-based gaming platform that runs on any platform with a reasonably fast Internet connection.  It’s been around since 2007, but Internet speeds weren’t quite up to the mark so OnLive’s taken a few years to get any traction – but it’s now well and truly arrived.

So what do you get?

  • Free OnLive membership (no subscription unless you fancy additional package deals).
  • Free to play most games 30 minutes a day.
  • The ability to watch others play games, and view new game trailers.
  • A vast amount of well-known games, and the comfort of knowing the hardware and game library will be continually updated, automatically.
  • Single and multiplayer online.
  • No need for top of the range graphics and sound card because you’re effectively watching a video, not rendering 3D environments on the fly.
  • No need for a hard drive.
  • Customisable controls if you’re using a keyboard.

I joined the OnLive service and played via PC first.  After a quick program download I signed in.  The OnLive system starts up just like you’re accessing a dashboard on a modern day console.  Even the introduction is video streaming – a rotating sweeping logo comes in to screen then fades out.

Then you’re in to the menu system – a grid-like layout allowing you to browse through games in the marketplace, change your settings and even watch other people’s games currently in progress (this is live streaming after all).

A brief look through the marketplace and it’s great to see so many well-known game titles available to play.  F.E.A.R 3 and Split Second immediately took my interest.  Another great little feature is that most games are available to play for free for 30 minutes a day. The system simply disables any save abilities and brings you back to the dashboard after your 30 minutes are over.

Being the gamer that I am and being impressed so far, I decided to give the OnLive gamepad a try.  I know this sounds counterproductive – that you’re back to buying hardware – but it does give you a great gaming experience.  Dual thumb-sticks, standard main controls, 4 trigger buttons and (this bit’s really nifty) additional keys to control video recordings, allowing you to very easily record, review and upload your video clips.  This is great for a chuckle, especially recordings that point out game flaws such as walking through walls and defying gravity. Top that off with the usual rumble pad and menu buttons and the OnLine gamepad is possibly the nicest controller I’ve ever used.

I plug it in to my TV, boot it up and continue my OnLive journey.  As before, the dashboard comes up, and intuitive navigation kicks in. This time I load up F.E.A.R 3 (a game I previously purchased and played on the PC version of the OnLive system) which takes seconds.  Then it takes me to my last saved point and away I go.

I only have two criticisms.

The gamepad doesn’t come with a wireless connection as standard – you have to connect via a wireless bridge – so it loses a point in my eyes.  And while I was playing Split Second, one of my favourite racing games, the screen jolted and stuck for a moment or two, then a “network problem” message popped up.

These blips continued intermittently – 3 times in 3 hours of play – so it didn’t really bother me, but I did decide to upgrade my 6mpbs Internet connection.  Running games via a streaming system, no matter how fast your Internet connection may be, your controls simply won’t be as quick to respond as you may be used to.  Short of restructuring the entire infrastructure of Internet communication (which, impressively, Steve Perlman – OnLive’s founder, is currently working on) this will always be cause for concern.

So is OnLive really the console and PC gamer killer?

I don’t think so, but it’s definitely a game changer, sitting itself quite happily, comfortably and perhaps permanently in-between the hard-core PC gamer, the console lover and those who don’t have hundreds of pounds to spend on either.

Streaming gaming has real potential to please all people and end the divide, and it’ll make tablet owners happy too.  Personally I’ll keep on playing via the console rather than the PC, but I can also see myself plugging in my mouse and keyboard, just to get that extra control in some more PC-based games.

Despite my new dependency on constant fast internet access, what pleases me the most is that I no longer have to worry about keeping my hardware completely up to date. But instead I now worry whether or not OnLive can keep their hardware up to date!

With OnLive being so cheap, sexy, unique and fun to use I’m proud to add it to my console collection, and I look forward to watching the service expand and improve over the coming months and years.

The future of gaming is here. All hail streaming media! All hail the big fluffy cloud!

Jeff’s “Better Business” pitch turns up the volume

Friday, September 9th, 2011

Cass Logo

The Chief Matmian’s latest speaker engagement was at the CASS Business School on 7th Sept and the “Build a Better Business” event for yet more budding entrepreneurs to learn how to be businesslike.

CASS let on that Jeff had deliberately been scheduled in the ‘graveyard spot’ after lunch, and yours truly made the mistake of letting Jeff know. So, unbeknown to the 200-strong audience and business glitterati on the day, Jeff set the volume control on the sound system to MAX during lunch – and no-one was any the wiser until….

DE DE DE DUDDLE DE DE – DE DUDDLE DE – DE DUDDLE DE!!!!!!

(the Optathlon campaign music) comes blaring over the sound system, causing everyone in the room to literally jump out of their seats – except Jeff, of course. He smiles sheepishly and apologises, knowing full well that he’s not at all sorry now that he’s broken the ice and has the attention of the whole room focussed entirely on him. Genius (and think what it would be like if I put him through some presentation training*).

Sticking to your knitting

Having been through CASS Business School’s management training, Jeff was there to expound the virtues of one of the 7 Pillars of CASS’ “Build a Better Business” programme: Sticking to your knitting. Completely ironic for someone with a brain on fire at 1500 degrees 24×7 – but he did it. Speaking from the heart, the audience were highly amused to hear that Jeff thought himself a “rubbish MD” and “couldn’t understand how Matmi is still in business 10 years later, knowing what I know about business now.”

But the twist is that Jeff is sticking to his knitting, doing what he does best and delegating the running of the business to people who are much better at it. It’s working really well too – and that’s not me saying that. Here are a selection of comments on twitter since Jeff blew the speaker cones:

- “@Matmi Loved your talk at #freshCASS today Thank you! < - "Some of the inspiring people who spoke at #freshcass @HelenHolland @thetablecafe @Matmi"
- "Thank you for a great day. Loved @iamlaramorgan, @chiefgorilla and @Matmi So much to consider now"

Just bear in mind that Jeff is being compared to Tristan Mayhew of Go Ape, Helen Holland of The Reptile Group and doctorate in business, Lara Morgan - all well known and highly successful business people of our day.

“Websites are dead!”
Apart from Jeff’s scruffy attire and devil-may-care attitude, his inflammatory comment that “Websites are dead” probably also stuck in people’s minds (see separate post). Twitter’s been alight with that too – which LeSambo is dealing with while Jeff has a day off (I told you he was sticking to his knitting…).

So where can you see our graveyard pitcher next? (In fact, should that be ‘hear’ rather than ‘see’?) Judging at the Social Buzz Awards in Glasgow in 3 weeks time, and speaking at TEDx in Liverpool in November, plus a couple more speaker slots to be confirmed. TEDx sold out of tickets this week – which I doubt is all to do with Jeff – but he has an amazing concept to pitch there, so watch this space (and grab yourself a ticket – fast!)

Gerard, Laura, Sue and all the team at CASS – a pleasure working with you again – and I hope you got lots of new entrepreneurs signing up. What? They ran away with bleeding ears? Mmmm – don’t let a geek near the volume button then….

Hope you all enjoyed, Penny

* People, there is absolutely no way I am training Jeff as a speaker, it would be a tragedy. And anyway, Matmians + PowerPoint = Never In This Lifetime

The discerning DADIs

Friday, July 29th, 2011

Matmi has a lot of respect for the DADI Awards (The Drum magazine’s Awards for the Digital Industries). The judging panel is always a fine array of talent and intelligence. Some fantastic work has been showcased over the years. The venue at the Royal Armouries in Leeds is stunning, and The Drum’s organisers understand that people want to party!

It’s a winning combination.

And also a challenge.

We have entered the DADIs every year for the last four years – and we were very proud to carry off one of the eye-catching glass trophies in 2008 for Best In-house Website or Campaign. Our off-the-wall Christmas viral game, “Ho Ho Ho Yellow Snow”, must have been one of the more quirkly entries, but it’s massive audience appeal and seriously speedy spread around the globe found favour with the judges.

Putting their own reputations on the line, they selected Matmi over a more conventional but extremely well executed campaign by a leading Manchester agency (who I’m not going to name because I don’t think they were very pleased….).

Deserving over the obvious

The point I make is that the best awards always choose reputation before sycophancy; the deserving over the obvious. The DADI Awards is a great example – which is why we’re very proud to have two nominations in this year’s awards:

- The “Escape to Plastic Beach” game for Gorillaz, co-developed with EMI Music.
- The “Optathlon” games suite for United Airlines, in conjunction with our American partner, Barrie D’Rozario Murphy.

Be careful which awards you enter, because their reputation reflects on yours too.

A big Thank You to the judges and to The Drum – and we look forward to seeing you in November to see whether you have discerned that we are deserving.

Or not.

Yikes!
Penny.