As you know, the worlds of fantasy and reality work very well together at Matmi and our 3.0 evolution web experience – or “website” if you prefer – is designed to be a great example.

We don’t like the term “website” because it sounds dull, static and ordinary. Visit a web experience like www.matmi.com and it’s attention-grabbing, dynamic and unexpected. People remember it, come back, tell their friends and we have one of the 100,000 busiest sites in the world (and the busiest of our peers by a long stretch).

It’s a place where you can learn, play, get to know us, pick up ideas, have a laugh, ponder possibilities, take the mickey and experience cutting edge digital work first-hand. It provokes a reaction and when you’ve got a reaction, you’ve got people engaged. It’s the beginning of a journey to them becoming a customer or supporter of your brand.

That phenomenon is one we’ve been able to replicate for many different brands in many different circumstances. We’ve decided to name it The Matmisphere – an extraordinary online space where brands and their customers meet successfully for years to come. It’s exciting, challenging and hugely satisfying – and we hope you’ll join us there.

But for now, have a look at our new web experience and drop us a line with any suggestions. Feedback is how we learn – thank you.