Google continues to increase the reach of its Google+ platform, and today the company is launching a new mobile content recommendation service powered by Google+. These recommendations will appear as small widgets at that bottom of the screen as users browse a news site that has enabled this service.
Google’s launch partner for this service is Forbes, but others can implement these recommendations by just adding a single line of code to their mobile sites. Recommendations, Google says, can appear regardless of whether a users are signed in to Google+. – read more on techcrunch.com
This move doesn’t come as a huge surprise. Google have made no secret as of late about the increasing importance they are putting on social and mobile – attempting to change the way we find, create, share and consume content.
Their own social media platform may still feel like a ghost town to some but the number of active users is on the rise. Just about every major brand now has a strong Google+ presence, attracting more users.
“As it stands now, Facebook currently accounts for 46% of all social logins, while Google’s share is hovering around 34%. Facebook had a 3% drop from Q4 2012, but guess where it went? That’s right. It went to Google+. This is the second consecutive quarter that Google’s social network has closed the gap on Facebook, and the inverse relationship is no coincidence.” – by Daniel Stock of Monopolize Social Media
With the myriad of services you can now access with one Google login – YouTube, Drive, Play Store, Music etc. – the uptake of Andorid smartphones and the emphasis they are placing on social signals within the world of SEO, it’s no wonder that the tech goliath looks set to make a come back in the social media world.