After our work with the UN on their global goals games, ICAEW (the Institute of Chartered Accountants in England and Wales) has been in touch with a brief that was probably one of the most difficult we have ever received. ICAEW is working in partnership with the UN to try and encourage its members to tackle the 17 global sustainable development goals to deliver an improved quality of life for billions of people worldwide.
You may wonder why ICAEW would want to get involved. Their members are accountants all over the world. Many big corporations are struggling with attracting and maintaining the best talent from the millennial workforce.
So in conjunction with the ICAEW we have been designing a platform that over the next two years that will show the world’s leading corporations that by focusing on People and Planet you can increase Profits.
We know there are a lot of people in the world that need help (around the 17 global goals) and there are a lot of companies / individuals that want to help. We will bring them together.
This gamification platform will encourage businesses to improve their reputation by doing things that will make the world a better place.
Richard Spencer, ICAEW’s Head of Sustainability, said: “we know that it’s no longer enough to tinker around the edges with sustainability, what we need is big, systemic change if we are to tackle the very real and immediate problems faced around the world. But people are often frightened of change on this scale, and so in order to get their buy-in, it is often important to demonstrate the benefits of being involved. One way is through bringing together communities where they have aims and objectives that are aligned, and another is showing how business success can come hand in hand with best practice in sustainability. Businesses that care about their reputation know that the they need to show they are part of the solution, not part of the problem, and anything that helps drive this message home is a very positive step.”
Can games change the world? We think so…
Watch this space. We will keep you in touch with the developments