Branded mobile applications for smartphones such as Google’s Android and Apple’s iPhone may be the most potent form of advertising yet developed, new research shows. The study confirms that using branded mobile apps increases consumer interest in product categories and improves consumers’ attitude toward the sponsor.
Check out what Matmi did for United Airlines:
http://www.optathlon.com/awards.php – A suite of Apps to entertain and educate passengers helping to raise millions of extra revenue for UA.
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