2018

Posts tagged as "marketing"

Advergames Are Not Making Your Children Fat: You Are!

In last night’s episode of Channel 4 Dispatches, the digital industry got a kicking for marketing unhealthy foods to children through advergames.

What Brands Need to Know About Game Design

What brands need to know about game design, Brands are increasingly harnessing the power of video games, but what do they need to know about designing them, asks Pete Low, lead game designer at Chunk.Games have never been more culturally relevant or economically powerful; smartphones mean most of us have access to hundreds of games in our pockets, as well as on console and PC.

Why use gamification for your brand?

Gamification: A New Way of Marketing from Matmi

Matmi’s suite of 5 advergames for United Airlines

In 2010 Matmi were approached by Barrie D’Rozario Murphy to produce five free-to-play online and mobile games for United Airlines, designed so that each game promoted a different flight upgrade option.

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