2018

Posts tagged as "jeff"

“Just because you can, it doesn’t mean you should!”

In this pre-Christmas post from our founder Jeff Coghlan, and following on from his recent talk at the brilliant SASCon event (Organised by the equally fantastic Ear to the ground) he warns his fellow creatives to stop always shooting for the obvious target. Just because you can do something, it doesn’t mean you should! We’ve got to be…

Is Free To Play Dead?

Jeff had great fun at Apps World last week in London when he joined a panel discussion with Big Point, Kabam and Creative Mobile, ably chaired by PocketGamer’s Jon Jordan. The guys had a spirited conversation about the current and future trends in the mobile gaming marketplace and Jeff stirred up some animated exchanges when…

How Brands Should Be Using AR Right Now

It’s no secret that we love all things Augmented Reality here at Matmi! We first catapulted in to the world of AR withThe Smiler game for Alton Towers, and since then we are always looking for new and innovative ways to use this fascinating technology to help give brands the recognition they desire.

Jeff’s SAScon Keynote in Tweets!

Today, for the second year running Jeff was a keynote speaker at SAScon, one of the UK’s finest Search, Analytics and Social Conferences. We thought we’d leave it to Twitter to sum up his presentation on ‘The Human Interface’…

Advergames Are Not Making Your Children Fat: You Are!

In last night’s episode of Channel 4 Dispatches, the digital industry got a kicking for marketing unhealthy foods to children through advergames.

Jeff’s Trip to Dublin for the AR Marketing Conference

Last month Jeff jetted off to Dublin after he was invited to speak at the first ever AR Marketing Conference, held at the Guinness Storehouse.

Matmi’s Big Mouth: How the Leisure Industry is Embracing Digital

For the latest installment of Matmi’s Big Mouth, Jeff wants to talk about the leisure industry and why we are loving working with it at the moment.

The Human Interface

Years and years ago when I started using computers I had a keyboard and a big tape drive and eventually this new thing called a mouse. It was an interface we’d never had and it changed the way we used computers then.

Are Advergames Dead?

Matmi started 14 years ago because I thought the internet was hideously boring. I had no money and decided to write a game called Monster Poolside Sumo. 5 million people played it within 2 months and I realised that this was a brand new way of spreading brand awareness.

Double Trouble: Rollabear Christmas Update and Android Launch… OUT NOW!

Matmi are proud to announce the release of our hugely popular mobile game “Rollabear” on the Google Play store today, along with some great new festive features for Rollabear across all platforms.

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