What brands need to know about game design, Brands are increasingly harnessing the power of video games, but what do they need to know about designing them, asks Pete Low, lead game designer at Chunk.Games have never been more culturally relevant or economically powerful; smartphones mean most of us have access to hundreds of games in our pockets, as well as on console and PC.
Really cool article explaining the opportunites available to fashion and lifestyle brands to reach audiences;
PocketWarwick was runner up in the best mobile campaign category. Considering the winner was the campaign by Midnight Oil Creative to sponsor Square Enix new Tomb Raider game, I’d say that is pretty good going for our little digitised Warwick. Just add it to the growing evidence of proof for what Matmi can do for your brand.