Posts tagged as "advergames"

Advergames Are Not Making Your Children Fat: You Are!

In last night’s episode of Channel 4 Dispatches, the digital industry got a kicking for marketing unhealthy foods to children through advergames.

Are Advergames Dead?

Matmi started 14 years ago because I thought the internet was hideously boring. I had no money and decided to write a game called Monster Poolside Sumo. 5 million people played it within 2 months and I realised that this was a brand new way of spreading brand awareness.

Matmi – Brilliant Brushers

An age old but still fantastic little advergame (if I do say so myself). By November 2011 the game had received: 19 million plays in its first A 25% return A 6+ minute dwell time Check out the game HERE. Along with developing the game, Matmi also created a micro-site for the game and other downloadable products…

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