Matmi

Archive for October, 2011

Why awards are like buses

Tuesday, October 25th, 2011

There’s definitely mischief afoot. In the space of 36 hours on 10th and 11th November, no less than 4 digital marketing and business award ceremonies take place. And guess what? We’re in all of them! It’s a conspiracy!!

Right now, we know that we’re shortlisted for the BIMA Awards (British Interactive Media Association) for the second year running, and for the DADI Awards (Drum Awards for the Digital Industries) for the fourth year running. As well as a category listing in the DADI’s Leisure/Travel/Sports for United Airline’s Optathlon campaign, Matmi and Jeff have been shortlisted for Agency of the Year and Individual of the Year, respectively. None too shabby that!

Fortunately, these two take place on consecutive nights, the BIMAs in London and the DADIs in Leeds. So far so good. But then, the inaugural Lovies Awards, a European version of The Webbys (the Oscars of the digital industry) decides it’s also going to hold its awards ceremony on the same night as the DADIs in London. And our local Macclesfield & Wilmslow Business Awards makes its presentations on the same night as the BIMAs in Cheshire!

Confused?

Oh yes – totally! It looks like we will have to send one envoy to London and another to Cheshire and Leeds, so please don’t give us any deadlines for 10th & 11th November! We also entered the EPICA Awards for the 1st time this year – but they’ve had the good sense to wait until 20th January. We may need until then to recover.

Joking aside though, it’s no hardship to enter and attend awards with highly successful campaigns like Optathlon and “Escape to Plastic Beach” for the Gorillaz/EMI Music. Yes, we’re hoping for some wins, not least to show the marvellous Matmians how marvellous they are, and to thank them for the blood, sweat and tears they shed on our behalf.

A big Thank You to all the award organisers too. Cross everything everybody – especially on 10th & 11th November. It could be an early Christmas (ugh – there’s that word again, sorry).

Humbly and hopefully, Penny.

Jeff hits the speaker circuit

Tuesday, October 25th, 2011

Jeff on the Speaker Circuit

To say that our Chief Matmian has the gift of the gab is an understatement, so where better for us to put him to good use than the odd speaker engagement?

That was our plan, but it’s also proved to be an underestimation because our very own Jeff Coghlan, CEO at Matmi, seems to be getting a reputation for himself as being knowledgeable and controversial on all matters of digital marketing.

His likeness to a chubby Johnny Depp means that he’s pretty memorable to look at too – but whether that will still be the case when he returns to work with a newly reset nose, we have yet to find out. Watch this space – and let’s hope it didn’t go horribly wrong!

So where can you see our leader in action?

• The new “Games for Brands” conference series, starting in London on 27th October.
• The “Your Business, Your Future” seminar in Manchester on 1st November pitching best business practice to other entrepreneurs.
TEDx Liverpool on 7th November – in Liverpool surprisingly – part of the prestigious TED (Technology Entertainment & Design) global conference series.
MoMoMcr on 14th November, the Mobile Monday Manchester forum of the global Mobile Monday network, exploring the subject of “Freepremium vs. Premium”.
• Integrate 2011 with How Do magazine on 7th December talking viral and advergaming to advertisers and digital marketers.

It’s simultaneously pleasing and humbling to be involved with events like this, especially when they’re part of a series and TED? Well, it’s legendary. Known for “Ideas worth spreading”, its speakers of the last 21 years include Bill Gates, Al Gore, Malcolm Gladwell (of Tipping Point fame), many Nobel prizes winners, politicians and visionaries of all denominations.

Speakers are tasked to make their presentation in the most innovative and appealing way inside 18 minutes, and with over 750 events scheduled in 60+ countries, the global TED network has become a library of all things inspiring, innovative and futuristic.

Over to you, Jeff. No pressure. Penny.